We believe in using the power of storytelling to develop good character. Our real-life stories promote positive values and empathy, and empower children to become future leaders.
We aspire to educate children of their role as a global citizen, and also remind their parents to play their part. We want to use the power of storytelling to guide families and inspire them to take their first steps as a global citizen and make a contribution to tackling different social issues.
We will also have charity partners and beneficiaries whose vision and mission are relevant to our stories. At the end of each book we will optimise and maximise the call-to-action conversion, encouraging parents to donate to our partner charities.